Jordan Prentice
Journalist & Media Relations Professional
Bringing a journalist’s instincts to strategic communications – shaping stories that inform, engage, and make an impact.
On the air or behind the scenes, I deliver clear, compelling stories that resonate with audiences and drive real results.
I’ve built my career on that belief. As a journalist with Global Lethbridge and previous experience in frontline reporting and editing, I understand the fast pace of newsrooms, the importance of accuracy, and the art of telling a story that matters.
Those same instincts power my work in media relations and communications. I know what makes a story newsworthy, how to pitch it so it lands, and how to help organizations communicate clearly – whether they’re sharing good news, navigating a crisis, or shaping public perception
About Me
“The best stories cut through complexity, connect with people, and are remembered for how they made us feel.”
From the Newsroom to Media Relations
As a multimedia journalist, I’ve filmed, written, edited, and delivered hundreds of stories – often on tight deadlines and with high stakes. Along the way, I’ve built relationships with reporters, editors, and producers across Alberta and BC, giving me a rare dual perspective
- Inside the newsroom: I know what journalists need, when they need it, and what makes a story worth covering.
On the communications side: I understand how organizations can tell their stories effectively – with accuracy empathy, and impact.
Whether it’s pitching to the press, crafting public safety messages, or helping leaders communicate with confidence, I bring a blend of storytelling skills, strategic thinking, and newsroom credibility to every project.
“I’ve told the stories. Now I want to help organizations shape them – with the same urgency, clarity, and care that journalism demands.”
Work Experience
Reported, produced, and edited stories across news and sports, while stepping into newsroom leadership to maintain clear, accurate, and engaging coverage.
- Mentored and guided junior reporters while leading newsroom operations in the absence of the news director.
- Transformed radio broadcasts into engaging digital stories, repurposing content for maximum reach and impact.
- Wrote, edited, and published multiple daily stories with consistency and precision under tight deadlines.
- Simplified complex civic and organizational topics, providing clear context and highlighting community impact.
Deliver daily news coverage for Global Lethbridge, with regular support to the Calgary newsroom, producing balanced, impactful stories across broadcast, digital, and social platforms.
- Produce compelling stories that simplify complex topics and connect with diverse audiences.
- Operate within large-market newsrooms, adapting quickly to shifting priorities and high-pressure situations while maintaining accuracy and integrity.
- Report on a broad range of issues — from Indigenous affairs and environmental concerns to industrial development — emphasizing relevance and human impact.
- Build trust and rapport with community members, business owners, municipal leaders, and Indigenous stakeholders to ensure fair, informed reporting.
Education
British Columbia Institute of Technology (BCIT)
Diploma in Broadcast and Online Journalism
2020 – 2022
My Portfolio
Click the image to see the full story
“Southern Alberta residents face loss of ‘Border Road’ used for generations”
Local infrastructure, history, and community voice
The Story:
A community fights to preserve access to a historic rural road, highlighting tensions between infrastructure policy and local identity.
Skills:
Stakeholder interviews, policy analysis, and visual storytelling.
“Community rallies to support young Lethbridge girl awaiting heart surgery”
Turning community momentum into narrative energy
The Story:
The city rallied behind a young girl facing major heart surgery, showing how collective action can mobilize resources and inspire hope.
Approach:
Human-centred storytelling: Conducted interviews with the girl, her family, and community organizers to capture emotion without sensationalism.
Action-oriented framing: Integrated fundraising details and calls to action so viewers could participate.
Balanced tone: Maintained hopefulness while honestly addressing medical and financial realities.
Impact:
Boosted visibility and engagement for the family’s fundraiser while modelling how storytelling can drive meaningful community support.
“Alberta Premier Danielle Smith addresses coal concerns during town hall”
When politics, public concern, and accountability collide
The Story:
Residents, activists, and political leaders clashed over coal mining policy in Alberta, blending environmental concerns with economic and cultural stakes.
Approach:
Covered multiple perspectives: Interviewed protesters, Indigenous leaders, environmental advocates, and government officials.
Held leadership accountable: Captured high-stakes exchanges at the Premier’s town hall, highlighting public demand for clarity and transparency.
Contextualized the issue: Wove policy history, local economic factors, and environmental science into a clear, balanced narrative.
Impact:
Informed public debate about environmental policy, transparency, and stakeholder trust in government decision-making.
“City of Lethbridge unveils 4 new Oki signs”
Cultural recognition through visual communication
The Story:
Indigenous-language signs spark conversation on reconciliation, culture, and civic identity.
Skills:
Cultural sensitivity, public affairs coverage, and municipal liaison.
“Chinook Regional Hospital patient placed in storage room due to overcapacity”
When systems strain, telling stories that hold both urgency and humanity
The Story:
A hospital overcapacity crisis put a patient in a storage room, exposing health system strains and prompting public debate on infrastructure needs.
Approach:
Balanced urgency with compassion: Interviewed patient, hospital officials, and health experts to blend human experience with factual context.
- Clarified complexity: Broke down hospital capacity data, wait-time statistics, and policy implications into clear, accessible language.
Deadline-driven delivery: Coordinated interviews, filming, editing, and fact-checking under breaking-news timelines while anticipating public questions and reactions.
Impact:
Elevated local awareness of health infrastructure strains and prompted responses from regional health authorities.
Feedback
Here’s what colleagues, managers, and community members have shared about working with me.
“Jordan is a natural storyteller — her words don’t just tell a story, she makes you feel it. Her writing is powerful and captivating. Jordan leads with empathy and understanding and has a gift for turning moments into meaningful, memorable narratives that resonate with our audiences.”
“I felt like I knew Jordan for years. She was professional, kind, calm, caring, and really knew how to have a natural conversation. I never felt rushed or pressured. I appreciated that.”
“I’ve had the pleasure of working with Jordan for several years, and she has consistently proven herself to be an exceptional professional. Her work ethic is second to none; she approaches every task with dedication, focus, and a positive attitude. Jordan is always willing to take on additional responsibilities, and she does so with enthusiasm and reliability. What truly sets her apart is her ability to learn quickly and adapt to any challenge, delivering results that exceed expectations. Jordan is a true asset to any team, and I wholeheartedly recommend her without reservation.”
Work With Me
Looking for someone who can bridge the gap between newsroom instincts and communications strategy? Let’s talk about how I can help your organization share its stories, build relationships, and reach the right audiences.